Services
"One of these mornings your'e goin to rise up singing. Then you'll spread your wings and you'll take the sky." - Ella Fitzgerald
Digital Strategy
Your reputation determines how others perceive you and your business with a simple, inevitable search online.
In today's digital age it is crucial to have a measurable and tangible strategy to driving brand awareness, traffic to a website, links which boost organic rankings, sales, social following and engagement.
Media Outreach
To land a media placement online, in print, or air, it's important to remember the relationship part of PR and media relations. Respectful communication will get you those lasting relationships and top-tier placements.
Media outreach must be conducted in a timely and relevant manner, always directing a pitch to the correct contact. In addition, it is essential to stay on top of what the newspapers, talk shows, tv networks, podcasts, industry blogs, trade media, consumer media, and digital influencers cover.
Crisis and Reputation Management
Be sure to remember that it's not "if" my brand will encounter a public crisis but "when"
When an online reputation crisis escalates, you need to have an effective crisis communication plan to help rectify the situation. Professional guidance will help implement a response plan, craft statements, necessary media/speaking training, issue a response, oversee internal communications, and take hold of the client's reputation. Smart crisis management is having a plan in place before it is necessary.
Personal Branding
The most effective personal branding strategy these days is to build a true narrative. Show off your wisdom and tell the world who you are!
Building a personal brand will garner you a reputation for being an industry expert while simultaneously amplifying that same renown on social media. Practices include crafting brand messaging, speech writing, media training, drafting op-eds, providing expert commentary, online profiles, blogs, etc., that will allow you to take control of your own story.
Press Releases
(writing, editing & distribution)
The press release is a trusted source of information for both consumers and the media. It is a clear and concise way to build your narrative and notierity.
Sharing a timely news release is a great way to establish those critical relationships with the media. In addition to excellent writing, a good press release must be well crafted, utilizing SEO tactics and targeted wire distribution to optimize traffic.
Social Media
Don't be shy about being social...today a viral tweet, verified Instagram account, or social post from a powerful influencer is as impactful as an excellent TV hit.
Social media pages and profiles are extensions of your brand and valuable platforms where you can communicate directly to the public. Having a creative and highly interactive social media presence is unbelievably powerful. Knowing how to manage these platforms and cultivate an audience is crucial to a brand's survival.
Content Development
Every time you share a new piece of content, you're increasing your chances of getting your work in front of new customers.
Valuable content comes from being able to conduct industry research, report on the news, follow Google analytics, pull visibility reports, create media target lists, media alerts, pitching calendars, corporate profiles, bios, newsletters, award submissions, web content, boilerplates, press kits, etc., is essential to a successful PR/Marketing campaign.